The biggest shopping season of the year is upon us, but is your social media strategy prepared to keep up? Whether you’re hoping to drive traffic to your Etsy shop or need fresh ideas for a national company, here are some social media strategies to consider this holiday season.
Don’t forget about the little holidays.
Did you know there are 9 holidays other than Halloween, Thanksgiving and Christmas that you can plan your social media efforts around? Socially Stacked lists them all here. Try offering a special coupon code for your handmade store on Small Business Saturday or catch the attention of that shopper who’s added your items to their wish list but hasn’t pulled the trigger yet by promoting free shipping on December 18.
Share a story.
What are you thankful for this year? What holiday traditions does your family celebrate? Establish a personal connection with your customers by sharing a little of your own story and asking them to share theirs as well. Whether it’s through a photo on Instagram, a well written blog post or a simple Facebook update, make sure to tap into the personal aspect of these channels.
Solve a problem.
From shopping for that hard-to-buy-for person to decorating on a budget, there are many ways you (and your product) can help your followers throughout the holiday season. Cull together the perfect holiday gift guide or post a quick video to help even the worst gift wrapper create a pretty package. By solving an issue, your followers will see you as a trusted resource rather than just a brand pushing their own products all season long.
How do you stay creative with your social media strategies during the holidays?