I’m a huge fan of Tracy Wong, chairman and creative director of WDCW. His lecture in my media professions class freshman year was one of the main reasons I decided to try out the advertising major and I really enjoyed watching him on The Pitch (and definitely think “zAMbies” should have won). So when he came to campus for the grand opening of Allen Hall, I definitely had to go his lecture. He gave us some really great advice on how to be a successful creative in the advertising agency, but can pretty much be applied to most careers.
Here are his six pieces of advice from the lecture:
- Ego can hijack your career
- 99% of a great idea is strategy
- The greatest creative weapon you possess is your ears: have an empty mind, not just an open mind
- Embrace compromise
- Engage in the “Democracy of Good Ideas” – everybody needs to be involved and anything is possible as long as no one cares who gets the credit
- How to sell great work: Love your client like you love your dog
My biggest takeaways were that you are not your ideas and that ego can stop you from listening to valuable criticism. I think that this is really important and something I could probably keep in mind. I definitely have a tendency to get defensive of my ideas and it can probably stop me from growing and learning at times.